During the 1994 and 1995 seasons, S.A.F.E. Management was established after agreeing to provide consulting services to the Baltimore Stallions Football Club of the Canadian Football League. In 1995, S.A.F.E. Management was awarded a large facility contract responsible for providing ticket takers, ushers, field security, game day and post game stadium clean-up personnel. We staffed, trained, and managed approximately 200 game day personnel, in addition to 60 post-game housekeepers.
In the spring of 1996, with the swift departure of the Stallions and the return of a National Football League team to Baltimore, S.A.F.E. agreed to a one-year crowd management contract with the new Baltimore Ravens. The contract included six weeks of training camp at Western Maryland College in Westminster, Maryland, and game day crowd management in its entirety at Memorial Stadium.
The Ravens awarded S.A.F.E the contract on June 5, 1996, and by July 15th S.A.F.E. had trained staff working around-the-clock at training camp. By the fourth game of the season (preseason inclusive) at Memorial Stadium, there were a total of 450 staff working the event and delivering S.A.F.E. service to the crowds on game day. On December 19, 1996, four days prior to our last game of the 1996 season, the Ravens organization awarded S.A.F.E. Management a two-year agreement. This allowed us the privilege to end an era in Memorial Stadium history and begin a new tradition at one of the finest football facilities in the country, PSINet Stadium (now known as M&T Bank Stadium). S.A.F.E. Management has been the only stadium partner to remain with the Baltimore Ravens since their move from Cleveland.
In April of 2002, S.A.F.E. Management acquired a three-year agreement for crowd management at the newly-built five hundred million dollar Ford Field facility in Detroit, Michigan. Using the experience gained through working with the Baltimore Stallions and the Baltimore Ravens, S.A.F.E. Management successfully recruited, interviewed, hired, and trained team members to serve as greeters, hosts/hostesses, guest services personnel, field and locker room security, and press box attendants for the Detroit Lions’ inaugural season at Ford Field. In addition to event staffing for game day at Ford Field, S.A.F.E. manages Ford Field’s 24-hour security team and the Lions’ practice facility in Allen Park, Michigan. S.A.F.E also supports all special events held at Ford Field, which has included major events such as the Rolling Stones concert in October 2002, the Eminem back-to-back concert series in July 2003, and “The BasketBowl – Hoops on the 50” (Michigan State University vs. University of Kentucky basketball game) in December 2003.
In April of 2003, S.A.F.E. Management agreed to a three-year agreement with SMG in Jacksonville, Florida for guest service operations at Alltel Stadium and the newly constructed Jacksonville Memorial Arena. In partnership with SMG, S.A.F.E assumed ticket scanning, ushering, and all guest service responsibilities. After successfully establishing ourselves in a short period of time at Alltel Stadium for the Jaguars season, S.A.F.E Management played a large role in the successful opening of the Jacksonville Memorial Arena. SMG hired S.A.F.E. to not only provide guest service staffing for the arena, but also to develop and provide training for all S.A.F.E. partners involved with operations including food and beverage, parking, housekeeping and security.
In addition to Jaguars football, S.A.F.E. participated in the Gateway Classic, Willie E. Gary Football Classic, the University of Florida vs. University of Georgia regular season football game, the Gator Bowl, as well as the highly successful annual Monster Truck Jam.
In June of 2004, in our second year of operation in Florida, S.A.F.E. Management leveraged the success in Jacksonville with an award for guest services in Gainesville. After the University of Florida had a first hand experience with S.A.F.E during the 2003 Florida vs. Georgia football classic at Alltel stadium, the University established an agreement with S.A.F.E for an upgrade to their “premium guest” area of Ben Hill Griffin Stadium. During the 2004 season at the “Swamp”, we were responsible for guest service operation at the newly constructed West Sky Box and premium seating area. After completion of the 2004 season, the University placed the total crowd management contract out for bid. S.A.F.E Management was successful in gaining all work that we proposed which included ushers in the seating bowl, the touchdown club and the West Sky Box. S.A.F.E. staffs an average of 240 event staff for all Gator Football games.
Most recently, during January and February of 2005, S.A.F.E. achieved one of the highest recognitions possible by being selected by the NFL to represent them in providing game day guest services (ushers, ticket takers, etc.) for 79,000 guests of Alltel Stadium at Super Bowl XXXIX. S.A.F.E. Management was the first crowd management company in over 25 years to come to an agreement directly with the NFL to represent them during a Super Bowl event. S.A.F.E. staffed, managed and trained a staff of eight hundred for this world renowned event. In addition to providing services during the game, S.A.F.E. also provided round-the-clock security for the Media Center at the Prime F. Osborn III Convention Center during the ten days leading up to and through Super Bowl XXXIX. Growing incrementally throughout, our staff started with ten security guards per shift and peaked at forty security guards per shift during the five days leading up to this historic event.
In February of 2006, S.A.F.E. Management was awarded the contract to provide 24 hour security and event day management at the new University of Phoenix Stadium in Glendale, Arizona.
In March of 2006, S.A.F.E. proposed and was awarded a three-year agreement with Global Spectrum at University of Phoenix Stadium in Glendale, Arizona for event/game day crowd management, guest services and event security in their entirety as well as the 24/7 facility security. As a multi-purpose facility, University of Phoenix Stadium is home to the Arizona Cardinals, Fiesta Bowl, 2007 BCS Championship and Super Bowl XLII as well as numerous concerts, expos, trade shows, automotive sports and various sporting events. During the inaugural year, S.A.F.E. recruited, hired and trained in excess of 1,500 staff while security licensing more then 750 of those staff through the Arizona Department of Public Safety. S.A.F.E. routinely staffs more then 800 staff for major events held at University of Phoenix Stadium with more then 300 of those staff security licensed.
Since 2005 S.A.F.E. Management has been able to extend the partnerships with the Detroit Lions and Ford Field, the Baltimore Ravens, SMG at Alltel Stadium, as well as Global Spectrum at the University of Phoenix Stadium in Glendale, Arizona so that we support those facilities to this day.
S.A.F.E. Management has also been able to team up with the National Football League in signing agreements in which we serve as the primary security provider for the Super Bowl through 2012.
We strongly believe that it is our ability and commitment to provide high quality crowd management services and our attention to the details of guest services that have made us successful in meeting and exceeding the individual needs of our clients.
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