Joe Parr, Director of Operations
Born and raised in the southeast region of Michigan, Joe attended Western Michigan University achieving an undergraduate degree in Physical Education and a Master’s Degree in Sport Management. While completing his Master’s Degree, Joe began a Graduate Assistant position
for facilities at the Student Recreation Center. Joe was responsible for the hiring and training of student staff as well as working as a liaison between the University and the facilities maintenance department. During the final year of Joe’s Master’s degree program, Joe began his career as an intern with S.A.F.E. Management of Michigan in the Detroit office at Ford Field. After the conclusion of his internship obligations, Joe continued with S.A.F.E. and finished the NFL football season commuting back and forth from school to Detroit.
Upon graduation in 2008, Joe was offered and accepted a fulltime position with S.A.F.E. Management within the Jacksonville, Florida branch. While in Jacksonville, Joe assisted in overseeing the total guest services delivery program for S.A.F.E. at EverBank Field, inclusive of all Jacksonville Jaguars home games, Veterans Memorial Arena events, University of Florida football games and The University of Central Florida football games. In the four years Joe was in Jacksonville, his responsibilities quickly grew and within two years Joe became the main point of contact for SMG and the Jaguars.
In 2012, Joe was able to advance his career and eagerly accepted the lead role in S.A.F.E.’s Baltimore office. As Baltimore’s Director of Operations, Joe oversaw four fulltime office positions and all aspects of the Baltimore operation including all football games and events at: M&T Bank Stadium (Baltimore Ravens), Baltimore Orioles, Preakness Stakes, The United States Naval Academy, Towson University, Loyola University, Morgan State University, Coppin State University, Johns Hopkins University, UMBC, Baltimore Office of Promotion and the Arts and many other venues & universities across the greater Baltimore area. At M&T Bank Stadium Joe lead a variety of events including concerts, motor sports (Monster Jam), Parades, running festivals and Soccer Matches. Joe’s Soccer experience increased over the years as M&T has hosted various major Soccer events including the 2013 and 2015 CONCACAF Gold Cup Quarter Finals and 2012 Premier League friendly match between Liverpool and Tottenham.
Joe was also involved in numerous projects while in Baltimore including: developing the
Safety Act Application for M&T Bank Stadium, developing staffing plans and policy and procedure to adhere to the continuous changes in NFL best practices including implementation of walkthrough metal detectors, creating event security and guest service training presentations for all event staff.
Joe worked closely with the Baltimore Ravens, the Disney Institute and other stadium partners to re-develop M&T Bank Stadium’s culture from the ground up. This process started with Joe attending a week long training and development session in Orlando to develop the Common Purpose Statement that would eventually become the mission statement of the stadium. During this time, Joe traveled many times to the Disney Institute in Orlando, Florida as well as lead and taken part in many courses conducted by the Disney institute in Baltimore. During those visits & instructional courses Joe developed important skills in: leadership development, team member motivation, team member care and guest service delivery. In addition to the overall culture rebranding, Joe played a major role in redeveloping the recognition and rewards program for S.A.F.E. Team Members at M&T Bank Stadium.
In January of 2017, S.A.F.E. Management was awarded the security contract for Mercedes-Benz Stadium in Atlanta, GA. Joe was selected to lead this project and in early March moved to the Atlanta area. At Mercedes Benz Stadium, Joe will oversee all aspects of the operation for S.A.F.E. Management including the recruitment/interview process and training development/implementation for over 1,200 part time employees. Additionally, he will work closely with the Mercedes Benz Security Team to develop staffing plans & security operations plans to adhere to the NFL Best Practices of stadium security. Joe will also lead a team of three full time employees in the office.
Since 2008, Joe has been a key contributor to S.A.F.E.’s Super Bowl efforts. Each year, Joe develops a staffing plan from building blueprints coupled with information gathered from key constituents from the NFL league office, NFL security representatives and other Super Bowl partners. These staffing plans are developed each year from scratch based on the particular venue Joe has been assigned. Joe’s ability to develop positive working relationships with key constituents from the NFL and their partners have allowed him to be involved in the development and implementation of staffing plans for many NFL Super Bowl Venues, including: the secured perimeter around the stadium complex, the Stadium site, the NFL Tailgate Party, and the NFL Experience & Game Day Fan Plaza.
Throughout Joe’s career with S.A.F.E. Management he has gained valuable experience and knowledge from a wide variety of events not only in Baltimore but across the country. His leadership, personality and knowledge have allowed him to be successful in the diverse locations he has worked. Joe has and continues to utilize these skills to develop strong relationships with each client he works with and works hard to maintain those relationships.