Aaron Schmitt  Managing Director

Born and raised in Buffalo, New York. Aaron attended St. John Fisher College achieving an undergraduate degree in Sport Management. While completing his senior year as an undergraduate, Aaron began a Graduate Assistant position for event operations and marketing for the Buffalo Bills.

Upon undergraduate graduation in 2005, Aaron was offered and accepted a full-time position with the Buffalo Bills. While in Buffalo, Aaron managed event-day team members in guest service roles and worked closely with all service partners including parking, food/beverage, and security to ensure seamless delivery of service.  Aaron focused heavily on the development and delivery of training modules and materials for internal departments and stadium service partners. Aaron became a TEAM Certified Trainers in 2006 and Master Trainer in 2007.  While in Buffalo, Aaron also became a two-time graduate of the Disney Institute in Customer Service and People Management. In the five full-time years, Aaron was in Buffalo, his responsibilities quickly grew and he became the main point of contact for the Operations and Event Services Department.

In 2010, Aaron advanced his career and enthusiastically accepted the role of Senior Manager, Guest Services at New Meadowlands, now MetLife, Stadium.  Aaron ascended to the role of Assistant Director, Guest Services within his first two years in his new home.  As Assistant Director, Guest Services Aaron oversaw three full-time office positions and all daily aspects of the Guest Services Department. At MetLife Stadium Aaron was part of a large range of events including NFL football games (both the NY Football Giants and NY Jets), concerts, motorsports, music festivals, and soccer matches. Aaron’s experience increased over the years at MetLife Stadium to include familiarity with major events such as  CONCACAF Gold Cup matches, Copa America Centenario matches, WrestleMania 29 and Super Bowl XLVIII.

During Aaron’s time at MetLife Stadium, he attended and completed Venue Management School through the International Association of Venue Managers (IAVM).  As well, Aaron became a Certified Venue Manager (CVP) through IAVM in 2016.

In September 2016, Aaron was hired as the Director of Guest Experience for the Pittsburgh Steelers/Heinz Field.  In his role in Pittsburgh, Aaron collaborated, cross-functionally with operating departments to develop initiatives to improve the guest experience. He utilized strong interpersonal and communication skills to lead, influence and encourage others.  Aaron was tasked with providing all Heinz Field stakeholders with strong leadership, mentorship and guidance in day-to-day plans as well as strategic initiatives and keeping the event operations team focused on the critical components to drive guest satisfaction.  As well, Aaron worked closely with the Security Department to ensure the best guest experience and the safety of guests, which included such areas Command Center functionality and communication, Fan Code of Conduct compliance and enforcement, NFL Best Practice implementation and evaluation, and incident management software implementation and utilization

Aaron’s relationship with S.A.F.E Management began at Super Bowl XLVIII and has grown with him as a Special Travel Team Member for Super Bowls XLIX, 50, LI and LII.  In May 2018, Aaron was selected to assist the project at Mercedes Benz Stadium.  Aaron will oversee all aspects of the operation for S.A.F.E. Management including the recruitment/interview process and training development/implementation for over 1,500 part-time employees. Additionally, he will work closely with the Mercedes Benz Security Team to develop staffing plans & security operations plans to adhere to the NFL Best Practices of stadium security. Aaron will also lead a team of four full-time employees in the office

Aaron has worked throughout his career in creating cultures and environments with both internal and external guests in mind.  Aaron has developed important skills in relationship building, service delivery, leadership, and team member engagement. He has gained respected experience and knowledge from the assortment of events during each stop of his career. As well, Aaron’s personality and knowledge have allowed him to transition successfully into new communities throughout his career.

Codi McIntyre  Senior Events Manager

Born and raised outside Washington D.C., Codi was quickly introduced to the Crowd Management and the Guest Services industry. Codi recognized his passion for the industry throughout his youth as he watched his dad, Jim McIntyre build S.A.F.E. Management from the ground up.

Codi attended the College of Charleston in South Carolina where he earned a degree in Business Hospitality. While completing his degree, Codi interned with the Charleston RiverDogs minor league baseball team. Throughout the spring, Codi’s responsibilities included briefing game day staff and assisting in the development and execution of ingress procedures. Also, while attending the College of Charleston, Codi studied abroad in Spain at the University of Barcelona where he studied International Business Hospitality and Business Management.

During his Sophomore and Junior summers as an undergrad, Codi interned in S.A.F.E.’s Baltimore office. During this time, Codi assisted in the management of the Baltimore Ravens training camp. Codi also assisted S.A.F.E. in supplying staffing for the Baltimore Orioles; throughout, both summers spent in Baltimore, Maryland. As well as other major events including the Jay-Z/Justin Timberlake Summer Concert, Monster Jam and the Fire Fly Music Festival – the east coast’s largest outdoor music festival.

Upon graduation in 2014, Codi was offered and accepted a full-time position with S.A.F.E. Management within the Jacksonville, Florida branch. While in Jacksonville, Codi assisted in overseeing the total Event Security and Guest Services delivery program for S.AF.E. at EverBank Field, inclusive of all Jacksonville Jaguars home games, Veterans Memorial Arena events, and University of Florida football games. Throughout, his three years spent with S.A.F.E. at the Jacksonville Sports and Entertainment Facilities, Codi has managed everything from NFL games with the Jaguars to North American Soccer Games with the Jacksonville Armada FC. In addition to managing events, Codi played a key role within S.A.F.E’s office in assisting and recruiting of the 40-hour security guard requirement. These key administrative duties were developed in Jacksonville and are necessary for the guest service and security operations to run in an efficient and effective manner.

In 2016, Codi was able to advance his career administratively and eagerly accepted the lead Recruitment role in S.A.F.E. Management’s Super Bowl office. As Super Bowl Recruitment Manager, Codi brought in numbers never seen by S.A.F.E. Management. Over the course of Codi’s time spent in Houston, his team scheduled over 16,000 thousand interviews and hired close to 4,800 licensed security officers. In addition to the recruitment of event security, Codi assisted in the development of Super Bowl LI’s training program. Throughout, his time in Houston training and licensing of Event Security was imperative; however, it did not end here. Beginning January 23 – February 6, Codi was the Director of Operations for the Media Center at The George R. Brown Convention Center which saw an attendance of over 500,000 people annual between the Experience and the Media Center.

Throughout Codi’s career with S.A.F.E. Management, he has acquired valuable experience and knowledge pertaining to both recruitment and operations of events not only in Florida but Maryland, Texas, California, Arizona, Michigan and Georgia. Codi’s diverse knowledge pertaining to administration and operations has allowed him to be successful in the numerous cities he has worked.

At S.A.F.E. Management, Codi has had the opportunity to play key roles in a large variety of major events including: 3 Super Bowls, Jacksonville Jaguars/Baltimore Ravens/Detroit Lions football games, FELD Motorsport Events (Monster Jam and Super Cross), University of Florida football, Florida Georgia Classic, The Gator Bowl, NASCAR Races in Delaware, Music Festivals, Amphitheaters, the Preakness Stakes along with numerous conventions in the Jacksonville, FL area.

Codi recently accepted a position with S.A.F.E. Management to help open Mercedes-Benz Stadium in Atlanta, Georgia. In this position, Codi will oversee the recruitment process of hiring thousands of employees for the company’s latest business acquisition. Additionally, Codi will work closely in operations with AMB Sports and Entertainment that will oversee all Atlanta Falcons and Major League Soccer events.

 

Shelli Hatcher  Events Manager

Born and raised in Atlanta, Georgia, Shelli Hatcher attended the University of South Carlionia while majoring in Sports and Entertainment Management. During her time there, Shelli worked with the University Athletics’ Marketing Department, Sports Entertainment and Venues Tomorrow Conference, Live Nation, AEG Live, Southeastern Conference, and NASCAR.

After college, Shelli began her career working at State Farm Arena (formally Philips Arena) with the Atlanta Hawks and the many concerts and other events hosted at the venue. Her position in building and event operations exposed her to the many intricacies of the event business and both the front and back of house operations. From there, Shelli moved to Tampa, Florida to work at Raymond James Stadium with the Tampa Sports Authority and the Tampa Bay Buccaneers. Her work in Tampa provided even more experience in guest services and security operations.

Most recently, Shelli worked in Jacksonville, Florida at TIAA Bank Field (formally EverBank Field) with SMG and the Jacksonville Jaguars as an Event Manager. Over the course of her three years in Jacksonville, Shelli became increasingly responsible for event day operations for the Jaguars home games, Georgia vs Florida annual football game, TaxSlayer Gator Bowl, Monster Jam, Rockville, US Soccer games, stadium concerts, and all events hosted at the stadium and within the Sports Complex. Shelli also assisted with the opening and all events at the new Daily’s Place Amphitheater and Flex Field, the only concert amphitheater and indoor practice facility attached to an NFL stadium. Shelli worked closely with the S.A.F.E. Management team to design the security plans for events and ensure a safe and secure event experience for all guests. She also spearheaded all administrative and finical responsibilities for SMG at the stadium.

Though new to the S.A.F.E. Management office, Shelli has previously worked as a part of the S.A.F.E. Team at Super Bowl LI in Houston, Texas and Super Bowl LII in Minneapolis, MN. During this time, Shelli assisted S.A.F.E. as a Manager of Tailgate and the Media Center. She worked closely with management to implement the security plans and ensure all supervisors and staff had all the information and materials needed for success on their shifts.

Having relocated back to Atlanta in August, Shelli is excited to have returned home to her family and is looking forward to continued growth within the S.A.F.E. family!

Taylor Dey  Office & Events Coordinator 

Taylor Dey is the Office and Event Coordinator of S.A.F.E. Management, Georgia. She was born in Rochester, New York and raised in Henrietta, New York and Somerset, New Jersey.

Taylor graduated from Towson University in December 2017 with a Bachelor’s Degree in Sport Management and a minor in Business Administration. During her time at Towson University, Taylor served as a Division 1 athlete for the Women’s Soccer team for three years. While completing her degree, Taylor participated in a sports marketing internship with the franchise, Retro Fitness out of North Brunswick, New Jersey.

Taylor moved to the Atlanta area in July of 2018. She began with S.A.F.E. Management as an Event Security staff member. Taylor became a member of the Courtesy Team and then a Supervisor playing an important role in assisting with administrative duties. Taylor became very familiar with the operations of the administrative position and was subsequently offered an internship with S.A.F.E. Management.

During the internship, Taylor experienced firsthand the operations of the office as well as the stadium; helping with game day preparation, staff scheduling, assisting with interviews and communicating with all employees. This included checking in/out all employees and reconciling for hours they have worked.

After completing a month of the internship, Taylor was offered a full-time position with the company. Taylor’s commitment and determination has played a part in her success throughout her journey so far with S.A.F. E. Management and will continue to guide her as she embarks on her career.

 

RJ Landers  Events Manager

RJ Landers has over seven years of experience in operational and service management for both local and national brands. As the Event Manager for S.A.F.E Management, RJ will leverage strong relationships as well as his skills as a servant leader to help cultivate team member growth and development.

Prior to S.A.F.E. Management, RJ was an executive manager for Lowe’s and Target Stores, where he led business development and operational quality assurance for $20M department. Within his first year with Target, RJ helped increase departmental revenues and developed team members transition into supervisory and management roles. He led a diverse management group to a turnaround of “worst to first” in profitability, quality control and customer satisfaction measurements through Best Practice implementations.

From 2007 through 2011, RJ worked various positions within sports and entertainment for professional teams as well as leading national marketing agencies including Coca-Cola, the NFL and internationally with the Melbourne Tigers of Australia. RJ was a part of Coca-Cola’s national roll out of the Coke Zero Brand and assisted with social and digital branding during the Coca-Cola Concert Series and March Madness. During the brand launch tour, RJ coordinated logistics and event management as it related to vendor and event staff.

During his tenure with the Atlanta Dream, RJ helped in the development of marketing campaigns and events using strategic data and analytics to increase fan base and guest experiences for major WNBA franchise. Within his Sales & Service role, he also acted as project manager and oversaw in game and out of arena activations. With the Kansas City Chiefs, RJ assisted with all special events and game day management during the 2010 season. During the season, RJ led game-day staff, and worked with vendors in executing event responsibilities.

RJ started his career as a gameday volunteer and worked into an internship role in 2007 with RiverCity Rage Indoor Football Team. RJ Landers received his Bachelor of Science Degree in Sport Management from the University of Kansas and is currently pursuing a Master’s in Business Administration with a concentration in Sport Management from the University of West Alabama.  RJ leads and develops multiple community service initiatives, including promoting entrepreneurship within youth through United Way VIP Leadership Program. RJ Resides in Suwanee, GA with his wife Marissa and their twins Robert and Ryann and 8-month-old Elijah.

Annabelle Juin  Events Coordinator

Born and raised in Ft. Lauderdale, Florida, Annabelle Juin attended the University of Florida where she double majored in Business Marketing and Sport Management. During her time there, she worked with the Department of Recreational Sports in Intramural Sports, University Athletics Football Team in Recruiting, Miami Dolphins with Youth Programs and Stephen C. O’Connell Center in Facility Operations.

After college, Annabelle moved to Minneapolis where she worked at the University of Minnesota in facility operations for Athlete’s Village; a $166 million performance center that housed men’s basketball, women’s basketball and men’s football programs. During her time at Athlete’s Village, she assisted with team practices for various visiting NBA and NFL teams including the Philadelphia Eagles during Super Bowl 52. Upon completion of her internship, Annabelle went to work for the 2019 NCAA Men’s Final Four Minneapolis Local Organizing Committee where she served as Project Coordinator – Event Operations. With the MLOC, she had a key role with the city-wide operations of the event including stadium operations, street closures, permitting and security. With the MLOC, Annabelle was actively involved with operations of the game as well as operations of some of the NCAA ancillary events such as the Tip-off Tailgate, Dribble, Music Series, Fan Fest and Team Welcome events.

Annabelle is now joining the S.A.F.E. Management team where she will play an active role with the management of the security team members at Mercedes-Benz Stadium and continue to build her experience in the event industry.