During the 1994 and 1995 seasons, S.A.F.E. was established after agreeing to provide consulting services to the Baltimore Stallions Football Club of the Canadian Football League. In 1995, S.A.F.E. was awarded a large facility contract responsible for providing ticket takers, ushers, event security, and game day and post-game stadium clean-up personnel. S.A.F.E. staffed, trained, and managed approximately 200 game day personnel, in addition to 60 post-game housekeepers.
In the spring of 1996, with the swift departure of the Stallions and the return of a National Football League team to Baltimore, S.A.F.E. agreed to a one-year guest service, event security and crowd management contract with the new Baltimore Ravens. The contract included six weeks of training camp at Western Maryland College (McDaniel College) in Westminster, Maryland, and exclusive game day guest services, event security and crowd management at Memorial Stadium.
The Ravens awarded S.A.F.E the contract on June 5, 1996, and by July 15th S.A.F.E. had trained staff working around-the-clock at training camp. By the fourth game of the season (preseason inclusive) at Memorial Stadium, S.A.F.E. was providing 450 staff and on December 19, 1996, four days prior to the last game of the 1996 season, the Ravens organization awarded S.A.F.E. a two-year agreement.
This allowed S.A.F.E. the privilege to end an era in Memorial Stadium and begin a new tradition at one of the finest football facilities in the country, PSINet Stadium (now known as M&T Bank Stadium). S.A.F.E. has been the only stadium partner to remain with the Baltimore Ravens since their move from Cleveland.
In April of 2002, S.A.F.E. acquired a three-year agreement for guest services, event security and crowd management at the newly-built five hundred million dollar Ford Field facility in Detroit, Michigan. Using the experience gained through working with the Baltimore Stallions and the Baltimore Ravens, S.A.F.E. successfully recruited, interviewed, hired, and trained team members to serve as greeters, hosts/hostesses, guest services personnel, field and locker room security, and press box attendants for the Detroit Lions’ inaugural season at Ford Field. In addition to event staffing for game day at Ford Field, S.A.F.E. manages Ford Field’s 24-hour security team and the Lions’ practice facility at Allen Park in Dearborn, Michigan. S.A.F.E also supports all special events held at Ford Field, which has included major events such as the Rolling Stones concert in October 2002, the Eminem back-to-back concert series in July 2003, “The BasketBowl – Hoops on the 50” (Michigan State University vs. University of Kentucky basketball game) in December 2003, the annual Kenny Chesney concert, Wrestlemania 23 in April of 2007, the NCAA Division I Men’s Regional Basketball Tournament in March of 2008, Madonna – Stick & Sweet Tour in 2008, the NCAA Frozen Four in 2010, the PBR-Professional Bull Riders “The Last Cowboy Standing” in 2012, and most recently Taylor Swift – The Red Tour.
In April of 2003, S.A.F.E. agreed to a three-year agreement with SMG in Jacksonville, Florida for guest service operations at Jacksonville Municipal Stadium (now known as EverBank Field) and the newly constructed Jacksonville Veteran’s Memorial Arena. S.A.F.E assumed ticket scanning, ushering, and all guest service responsibilities. After successfully establishing ourselves in a short period of time at EverBank Field for the Jaguars season, S.A.F.E. played a large role in the successful opening of the Jacksonville Veteran’s Memorial Arena. SMG hired S.A.F.E. to not only provide guest service staffing for the arena, but also to develop and provide training for all S.A.F.E. partners involved with operations including food and beverage, parking, housekeeping and security.
In addition to Jaguars football, S.A.F.E. participated in the Gateway Classic, Willie E. Gary Football Classic, the University of Florida vs. University of Georgia regular season football game, the Gator Bowl, the Atlantic Coast Championship football game, Florida State football games as well as the highly successful annual Monster Truck Jam.
In June of 2004, in our second year of operation in Florida, S.A.F.E. leveraged the success in Jacksonville with an award for guest services in Gainesville. After the University of Florida had a firsthand experience with S.A.F.E during the 2003 Florida vs. Georgia football classic at Jacksonville Municipal Stadium, the University established an agreement with S.A.F.E for an upgrade to their “premium guest” area of Ben Hill Griffin Stadium. During the 2004 season at the “Swamp”, S.A.F.E. was responsible for guest service operations at the newly constructed West Sky Box and premium seating area. After completion of the 2004 season, the University placed the total crowd management contract out for bid. S.A.F.E Management was successful in gaining all work that we proposed which included ushers in the seating bowl, the Touchdown Club and the West Sky Box. S.A.F.E. staffs an average of 225 personnel for all Gator Football games, in addition to requested men’s basketball and baseball games.
During January and February of 2005, S.A.F.E. achieved one of the highest recognitions possible in the Crowd Management industry by being selected by the National Football League to represent them in providing game day guest services (ushers, ticket takers, etc.) for 79,000 guests of EverBank Field at Super Bowl XXXIX. S.A.F.E. was the first crowd management company in over twenty five years to come to an agreement directly with the NFL to represent them during a Super Bowl event. S.A.F.E. staffed, managed and trained a staff of 800 for this world renowned event. In addition to providing services during the game, S.A.F.E. also provided round-the-clock security for the Media Center located at the Prime F. Osborn III Convention Center during the ten days leading up to and through Super Bowl XXXIX.
In September of 2005, S.A.F.E. agreed to represent the National Football League for total guest services, event security, and crowd management staffing services at Ford Field for Super Bowl XL. The agreement included total stadium staffing for perimeter security operations, pre-game, halftime, and post-game field security operations, ticket scanning, ushers, suite and club services, NFL Tailgate and all inner perimeter security and compound staffing. S.A.F.E. staffed and trained approximately 2,400 guest service, event security, and crowd management personnel for Super Bowl XL.
2006 - 2016
In March of 2006, S.A.F.E. proposed and was awarded an exclusive three-year agreement with Global Spectrum at University of Phoenix Stadium in Glendale, Arizona for event/game day guest services, event security and crowd management, as well as the 24/7 facility security. As a multi-purpose facility, University of Phoenix Stadium is home to the Arizona Cardinals, Fiesta Bowl, 2007 & 2011 BCS Championship game, Super Bowl XLII, and Super Bowl XLIX as well as numerous concerts, expos, trade shows, automotive sports and various sporting events. During the inaugural year, S.A.F.E. recruited, hired and trained in excess of 1,500 staff while security licensing more than 750 of those staff through the Arizona Department of Public Safety. S.A.F.E. routinely staffs more than 900 staff for major events held at University of Phoenix Stadium with more than 300 of those staff security licensed.
Since Super Bowl XL in Detroit (2006) S.A.F.E. has represented the National Football League for total pre event, game day and post event security. We have averaged recruiting and training in excess of 5,000 staff and work approximately 2,700 guest service and event security team members in various facilities for game day. Our current agreement with the league extends through 2015 for Super Bowl XLIX at the University of Phoenix Stadium in Glendale, Arizona.
In March of 2013, S.A.F.E. finally had the opportunity to propose not only the guest service staffing, but also the event security staffing to SMG at EverBank Field in Jacksonville. S.A.F.E. proposed and was awarded an exclusive agreement with SMG at EverBank Field. In addition to previously providing the event/game day guest services, S.A.F.E. now provides the event security and crowd management services in all facilities operated by SMG in the Jacksonville market.
In the Spring of 2013, S.A.F.E. was awarded the event security contract for Dover International Speedway in Dover, Delaware. S.A.F.E. agreed to provide event security for the Spring and Fall NASCAR Races as well as event security for the East Coast’s largest summer music festival, FireFly.
In the Summer of 2015, S.A.F.E. entered into an agreement with the Washington Redskins to provide guest service and pedestrian control personnel in the parking lots of FedEx Field. S.A.F.E. provided approximately 85 specialized personnel to ensure that guests receive the highest level of service and safety on their way into and out of the stadium.
In the Winter of 2015, S.A.F.E. expanded its operation in the Michigan market to The Palace of Auburn Hills. Under the direction of Palace Sports and Entertainment, S.A.F.E. was contracted to provide event security personnel to operate the walk through Magnetometers for all Detroit Piston basketball games. As the winter went on this operation expanded outside of just NBA basketball games and now includes numerous concerts and events at The Palace.
In the Spring of 2016, S.A.F.E. built upon its relationship with Palace Sports and Entertainment and now provides event security personnel within many of Michigan’s premier entertainment venues including, DTE Energy Music Theatre, Meadow Brook Amphitheatre and Freedom Hill.
In April of 2016, S.A.F.E. expanded its Baltimore operation to include more enhanced services to the Baltimore Orioles. S.A.F.E. has provided a specialized field security team to the Baltimore Orioles since 2012, but prior to the start of the 2016 season agreed to provide supplemental gate security to include medical line security staff and magnetometer screeners.
In the Spring of 2016, S.A.F.E. continued to expand its Michigan operation to Ann Arbor and partnered with the University of Michigan to provide event security for campus sporting events including home football games and major events like the Chelsea vs. Real Madrid game. The Wolverines play at Michigan Stadium, nicknamed “The Big House”, which is the largest stadium in the United States, the second largest stadium in the world and the 34th largest sports venue. Its official capacity is 107,601, but it has hosted crowds in excess of 115,000. S.A.F.E. is proud to have partnered with such a prestigious stadium and University and is excited to start a partnership that we believe will last far into the future.
2017 - Present
In January of 2017, S.A.F.E. partnered with the Atlanta Falcons to open Mercedes Benz Stadium in Atlanta, Georgia. S.A.F.E. manages all Event Security Services at this world class venue. Mercedes Benz Stadium is home to the Atlanta Falcons, Atlanta United, the Peach Bowl, the SEC Football Championship game, the 2018 College Football Championship, Super Bowl LIII, the 2020 Final Four, numerous dirt shows, concerts and countless other events.
Since Super Bowl XL in Detroit (2006) S.A.F.E. has represented the National Football League for total pre event, game day and post event security. We have averaged recruiting and training in excess of 5,000 staff and work approximately 3,500 guest service and event security team members in various facilities for game day. S.A.F.E. is looking forward to its 14th Super Bowl in Minneapolis, Minnesota at U.S. Bank Stadium in February, 2018.