S.A.F.E. is proud to be celebrating its 20th year providing security and guest services to fans and guests of our loyal clients. During the 1994 and 1995 seasons, Jim McIntyre and Dave Vormack formed S.A.F.E. Management and set out to change the event staffing industry. Over the last twenty years they have pioneered the industry’s transition from a one dimensional security philosophy that used physicality and intimidation into a multi-dimensional philosophy that combines solid Security measures with unmatched Guest Service delivery.
S.A.F.E. Management has grown tremendously in the last twenty years and has become the nation’s most trusted event staffing provider. At its inception, S.A.F.E. provided a small number of event staff to one facility in one city. Today, S.A.F.E. provides thousands of event staff at America’s Greatest SportsEvent, the Super Bowl. Additionally, throughout the year, S.A.F.E. provides services to over a thousand events and continuously exceeds client expectations by providing a SAFE, yet friendly atmosphere.
“Twenty years has gone fast for Dave and I. We started our business operations out of a basement and drove supplies to the old Memorial Stadium (Baltimore, Maryland) for every home game. Today, when I look back at our eleven Super Bowls and thousands of events that we have impacted, it’s hard to believe we have come so far. I think the thing that Dave and I are most proud of are the Team Members that make S.A.F.E.’s dream a reality. We have an incredibly talented and passionate team that works in our offices on a full time basis and we have Team Members who work on a part time basis that have a true thirst for making our guest’s event experience exciting and welcoming. Our hope is that our next twenty years will be more successful than the first twenty and that S.A.F.E. Management can continue to touch the lives of our guests in a positive way event after event.” – Jim McIntyre
During the 1994 and 1995 seasons, S.A.F.E. was established after agreeing to provide consulting services to the Baltimore Stallions Football Club of the Canadian Football League. In 1995, S.A.F.E. was awarded a large facility contract responsible for providing ticket takers, ushers, event security, and game day and post-game stadium clean-up personnel. S.A.F.E. staffed, trained, and managed approximately 200 game day personnel, in addition to 60 post-game housekeepers.
In the spring of 1996, with the swift departure of the Stallions and the return of a National Football League team to Baltimore, S.A.F.E. agreed to a one-year guest service, event security and crowd management contract with the new Baltimore Ravens. The contract included six weeks of training camp at Western Maryland College (McDaniel College) in Westminster, Maryland, and exclusive game day guest services, event security and crowd management at Memorial Stadium.
The Ravens awarded S.A.F.E the contract on June 5, 1996, and by July 15th S.A.F.E. had trained staff working around-the-clock at training camp. By the fourth game of the season (preseason inclusive) at Memorial Stadium, S.A.F.E. was providing 450 staff and on December 19, 1996, four days prior to the last game of the 1996 season, the Ravens organization awarded S.A.F.E. a two-year agreement.
This allowed S.A.F.E. the privilege to end an era in Memorial Stadium and begin a new tradition at one of the finest football facilities in the country, PSINet Stadium (now known as M&T Bank Stadium). S.A.F.E. has been the only stadium partner to remain with the Baltimore Ravens since their move from Cleveland.
In April of 2002, S.A.F.E. acquired a three-year agreement for guest services, event security and crowd management at the newly-built five hundred million dollar Ford Field facility in Detroit, Michigan. Using the experience gained through working with the Baltimore Stallions and the Baltimore Ravens, S.A.F.E. successfully recruited, interviewed, hired, and trained team members to serve as greeters, hosts/hostesses, guest services personnel, field and locker room security, and press box attendants for the Detroit Lions’ inaugural season at Ford Field. In addition to event staffing for game day at Ford Field, S.A.F.E. manages Ford Field’s 24-hour security team and the Lions’ practice facility at Allen Park in Dearborn, Michigan. S.A.F.E also supports all special events held at Ford Field, which has included major events such as the Rolling Stones concert in October 2002, the Eminem back-to-back concert series in July 2003, “The BasketBowl – Hoops on the 50” (Michigan State University vs. University of Kentucky basketball game) in December 2003, the annual Kenny Chesney concert, Wrestlemania 23 in April of 2007, the NCAA Division I Men’s Regional Basketball Tournament in March of 2008, Madonna – Stick & Sweet Tour in 2008, the NCAA Frozen Four in 2010, the PBR-Professional Bull Riders “The Last Cowboy Standing” in 2012, and most recently Taylor Swift – The Red Tour.
In April of 2003, S.A.F.E. agreed to a three-year agreement with SMG in Jacksonville, Florida for guest service operations at Jacksonville Municipal Stadium (now known as EverBank Field) and the newly constructed Jacksonville Veteran’s Memorial Arena. S.A.F.E assumed ticket scanning, ushering, and all guest service responsibilities. After successfully establishing ourselves in a short period of time at EverBank Field for the Jaguars season, S.A.F.E. played a large role in the successful opening of the Jacksonville Veteran’s Memorial Arena. SMG hired S.A.F.E. to not only provide guest service staffing for the arena, but also to develop and provide training for all S.A.F.E. partners involved with operations including food and beverage, parking, housekeeping and security.
In addition to Jaguars football, S.A.F.E. participated in the Gateway Classic, Willie E. Gary Football Classic, the University of Florida vs. University of Georgia regular season football game, the Gator Bowl, the Atlantic Coast Championship football game, Florida State football games as well as the highly successful annual Monster Truck Jam.
In June of 2004, in our second year of operation in Florida, S.A.F.E. leveraged the success in Jacksonville with an award for guest services in Gainesville. After the University of Florida had a firsthand experience with S.A.F.E during the 2003 Florida vs. Georgia football classic at Jacksonville Municipal Stadium, the University established an agreement with S.A.F.E for an upgrade to their “premium guest” area of Ben Hill Griffin Stadium. During the 2004 season at the “Swamp”, S.A.F.E. was responsible for guest service operations at the newly constructed West Sky Box and premium seating area. After completion of the 2004 season, the University placed the total crowd management contract out for bid. S.A.F.E Management was successful in gaining all work that we proposed which included ushers in the seating bowl, the Touchdown Club and the West Sky Box. S.A.F.E. staffs an average of 225 personnel for all Gator Football games, in addition to requested men’s basketball and baseball games.
During January and February of 2005, S.A.F.E. achieved one of the highest recognitions possible in the Crowd Management industry by being selected by the National Football League to represent them in providing game day guest services (ushers, ticket takers, etc.) for 79,000 guests of EverBank Field at Super Bowl XXXIX. S.A.F.E. was the first crowd management company in over twenty five years to come to an agreement directly with the NFL to represent them during a Super Bowl event. S.A.F.E. staffed, managed and trained a staff of 800 for this world renowned event. In addition to providing services during the game, S.A.F.E. also provided round-the-clock security for the Media Center located at the Prime F. Osborn III Convention Center during the ten days leading up to and through Super Bowl XXXIX.
In September of 2005, S.A.F.E. agreed to represent the National Football League for total guest services, event security, and crowd management staffing services at Ford Field for Super Bowl XL. The agreement included total stadium staffing for perimeter security operations, pre-game, halftime, and post-game field security operations, ticket scanning, ushers, suite and club services, NFL Tailgate and all inner perimeter security and compound staffing. S.A.F.E. staffed and trained approximately 2,400 guest service, event security, and crowd management personnel for Super Bowl XL.
2006 - Present
In March of 2006, S.A.F.E. proposed and was awarded an exclusive three-year agreement with Global Spectrum at University of Phoenix Stadium in Glendale, Arizona for event/game day guest services, event security and crowd management, as well as the 24/7 facility security. As a multi-purpose facility, University of Phoenix Stadium is home to the Arizona Cardinals, Fiesta Bowl, 2007 & 2011 BCS Championship game, Super Bowl XLII, and Super Bowl XLIX as well as numerous concerts, expos, trade shows, automotive sports and various sporting events. During the inaugural year, S.A.F.E. recruited, hired and trained in excess of 1,500 staff while security licensing more than 750 of those staff through the Arizona Department of Public Safety. S.A.F.E. routinely staffs more than 900 staff for major events held at University of Phoenix Stadium with more than 300 of those staff security licensed.
Since Super Bowl XL in Detroit (2006) S.A.F.E. has represented the National Football League for total pre event, game day and post event security. We have averaged recruiting and training in excess of 5,000 staff and work approximately 2,700 guest service and event security team members in various facilities for game day. Our current agreement with the league extends through 2015 for Super Bowl XLIX at the University of Phoenix Stadium in Glendale, Arizona.
In March of 2013, S.A.F.E. proposed and was awarded an exclusive agreement with SMG at EverBank Field in Jacksonville, Florida. In addition to previously providing the event/game day guest services, S.A.F.E. now also provides the event security and crowd management services.
During the most recent years, S.A.F.E. has become more diversified in the area of event security and guest service staffing with the addition of clients such as the Baltimore Orioles Baseball Club, Camelback Ranch-Glendale Spring Training Facilities and NASCAR at the Dover Speedway.
We believe that it is our ability and commitment to provide high quality event security and crowd management services and our attention to the details of guest services that have made us successful in meeting and exceeding the individual needs of our clients.